YouTube Premium tasked us to significantly ramp up its subscription count through groundbreaking digital initiatives. To achieve this, we collaborated on formulating an innovative, user-centric campaign titled "You. Uninterrupted." This campaign revolved around You - the user, amplifying the unique advantages of YouTube Premium with personalised, dynamic masthead layouts specifically designed for mobile and smart TV interfaces.

Deliveries:

Creative Strategy, Concept, Copywriting, Mobile and Smart TV Interface Design, Front-End Development, User Experience Development, Production, Motion.