The MTN DEW x NBA Courtside Project was a comprehensive 360° integrated brand campaign that celebrated the vibrant nexus of basketball, music, style, art, and culture. This collaboration sought to create an immersive and holistic experience, seamlessly fusing retail activations with experiential elements, cutting-edge merchandise design, and a synchronized mobile and web app, all complemented by a dedicated microsite.

I had the privilege of leading the branding, visual identity, and CX/UX direction. My primary focus was to ensure that every touchpoint, be it physical or digital, encapsulated the essence of this partnership while providing fans and consumers a memorable experience that went beyond mere engagement.

Deliveries:

Brand Identity, Creative Strategy, Production, Motion, Front-End, CX/UX Development