pepsi: DIG IN

Amidst the pandemic, Black-owned restaurant businesses encountered a plethora of systemic challenges. We created DIG IN, an initiative to promote black-owned restaurants in major cities by creating an easy to use website and app interface. The goal was to create a digital platform that could connect food lovers with black-owned restaurants and help drive traffic and revenue to these businesses.

Deliveries:

Strategy, Production, Design, Motion, Front-End, UX Development

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