pepsi: DIG IN
Amidst the pandemic, Black-owned restaurant businesses encountered a plethora of systemic challenges. We created DIG IN, an initiative to promote black-owned restaurants in major cities by creating an easy to use website and app interface. The goal was to create a digital platform that could connect food lovers with black-owned restaurants and help drive traffic and revenue to these businesses.
Deliveries:
Strategy, Production, Design, Motion, Front-End, UX Development
![](https://images.squarespace-cdn.com/content/v1/6419d0353c3da01c27aa7638/93ef21d0-9fd6-454e-b10a-47d92ea1dd5f/Screen+Shot+2023-03-22+at+1.26.29+PM.png)
![](https://images.squarespace-cdn.com/content/v1/6419d0353c3da01c27aa7638/54ff1451-bae4-42cb-9064-3d344d69f692/case-study_pepsi-digin_image2-1+copy.jpg)